Pay-per-click (PPC) is an online marketing strategy that is used for generating more clicks on the website by targeted audience. This mode of online marketing gives instant results and enhances more possibilities to turn clicks on the website or keyword into valuable business leads.
Along with Pay per click, the paid advertising model also includes:
- CPM- Cost Per Mile. With this, the site owner pays the publisher for every thousand impressions.
- CPA - Cost Per Acquisition. Hereby, the payment is made only after a conversion has been achieved, in other words, the acquisition has been delivered through the advert.